Google Tag Manager n’a pas \u00e9t\u00e9 con\u00e7u pour remplacer Google Analytics. Au contraire, les deux fonctionnent harmonieusement pour offrir aux sp\u00e9cialistes du marketing un syst\u00e8me flexible et facile \u00e0 g\u00e9rer pour le suivi de diverses analyses. Google tag manager permet aux utilisateurs de d\u00e9ployer un code de suivi sur des pages choisies et Google analytics utilise ce code pour suivre diverses donn\u00e9es, notamment les conversions.<\/p>\n
GTM est un outil qui a chang\u00e9 la donne dans la mesure o\u00f9 il a donn\u00e9 aux professionnels du marketing la libert\u00e9 d’ajouter, de modifier ou de supprimer des balises de mesure sans aucun codage dur, ce qui rend le processus beaucoup plus simple et rapide.<\/p>\n
Principaux avantages de l’utilisation de Google Tag Manager<\/strong><\/h2>\n\n#1 GTM \u00e9limine le codage dur des balises.<\/strong><\/h3>\nAvant l’arriv\u00e9e de Google Tag Manager, chaque fois qu’une balise devait \u00eatre ajout\u00e9e, modifi\u00e9e ou supprim\u00e9e, il fallait faire appel \u00e0 un d\u00e9veloppeur Web pour coder le site en dur. D\u00e9sormais, le m\u00eame extrait de code (code conteneur GTM), qui peut contenir diverses balises de marketing et d’analyse, est plac\u00e9 sur toutes les pages du site Web. Il suffit de quelques clics pour modifier, supprimer ou ajouter de nouvelles balises, et tout cela se fait via une interface GTM conviviale.<\/p>\n
#2 GTM permet aux entreprises d’avancer plus rapidement<\/strong><\/h3>\nLa d\u00e9pendance excessive \u00e0 l’\u00e9gard des d\u00e9veloppeurs web est un probl\u00e8me pour de nombreuses entreprises aux ressources limit\u00e9es. Elle bloque la croissance et l’exp\u00e9rimentation qui sont vitales dans le monde num\u00e9rique au rythme effr\u00e9n\u00e9 dans lequel nous vivons.<\/p>\n
Un sp\u00e9cialiste du marketing ne peut pas se permettre d’attendre pendant des semaines que l’\u00e9quipe informatique lib\u00e8re du temps pour d\u00e9ployer une s\u00e9rie de balises. Google tag manager est une solution \u00e9conomique et fiable qui aide les entreprises \u00e0 s’adapter \u00e0 l’\u00e9volution des conditions de marketing et \u00e0 passer d’une exp\u00e9rience \u00e0 une autre beaucoup plus rapidement et sans frais suppl\u00e9mentaires.<\/p>\n
#3 GTM simplifie le suivi avanc\u00e9<\/strong><\/h3>\nGoogle tag manager permet aux utilisateurs d’effectuer en quelques minutes la m\u00eame t\u00e2che qui leur prenait auparavant des jours, voire des semaines. Il est livr\u00e9 avec un ensemble de balises et de fonctions int\u00e9gr\u00e9es qui permettent aux utilisateurs de mettre en \u0153uvre un suivi avanc\u00e9 en un court laps de temps.<\/p>\n
Par exemple, au lieu de devoir ajouter un code de suivi d’\u00e9v\u00e9nement \u00e0 chaque bouton \u00ab\u00a0Submit\u00a0\u00bb du site, un utilisateur peut se tourner vers GTM pour cr\u00e9er une balise avec un certain ensemble de r\u00e8gles pour suivre les clics sur tous les boutons du site.<\/p>\n
![\"Google](\"https:\/\/myswisstourism.ch\/wp-content\/uploads\/2022\/11\/Google-Tag-Manager-1-300x171.png\")
<\/p>\n
#4 GTM peut am\u00e9liorer la vitesse du site<\/strong><\/h3>\nLes balises du gestionnaire de balises de Google sont d\u00e9ploy\u00e9es de mani\u00e8re asynchrone, ce qui signifie qu’une balise \u00e0 chargement lent n’emp\u00eachera pas d’autres balises d’\u00eatre lanc\u00e9es.<\/p>\n
#5 GTM centralise la gestion des balises<\/strong><\/h3>\nEn vous donnant un seul endroit pour g\u00e9rer toutes les balises marketing et analytiques utilis\u00e9es sur votre site, GTM am\u00e9liore consid\u00e9rablement l’efficacit\u00e9 de la gestion des balises et simplifie le processus d’ajout, de modification et de suppression des balises en \u00e9liminant les r\u00e9p\u00e9titions et en r\u00e9duisant les risques d’erreurs.<\/p>\n
Comment configurer GTM ?<\/strong><\/h3>\nSi vous utilisez Google Analytics (GA), la mise en route de Google Tag Manager ne sera pas tr\u00e8s difficile. Voici un guide de base, \u00e9tape par \u00e9tape, pour le configurer sur votre site Web.<\/p>\n
\u00c9tape 1 : cr\u00e9er un compte Google Tag Manager<\/p>\n
\u00c9tape 2 : ajoutez le code du conteneur \u00e0 chaque page de votre site.<\/p>\n
\u00c9tape 3 : Cr\u00e9ez votre premi\u00e8re balise (g\u00e9n\u00e9ralement, il s’agit de l’extrait de code GA).<\/p>\n
\u00c9tape 4 : Activez le mode de pr\u00e9visualisation pour voir si la balise fonctionne.<\/p>\n
\u00c9tape 5 : Allez dans le rapport GA en temps r\u00e9el pour vous assurer que les visites sont enregistr\u00e9es.<\/p>\n
\u00c9tape 6 : Publiez le conteneur<\/p>","protected":false},"excerpt":{"rendered":"
Google tag manager (GTM) est une plateforme gratuite de gestion de balises qui permet aux responsables marketing de d\u00e9ployer et…<\/p>","protected":false},"author":1,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voyage"],"yoast_head":"\n
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Avant l’arriv\u00e9e de Google Tag Manager, chaque fois qu’une balise devait \u00eatre ajout\u00e9e, modifi\u00e9e ou supprim\u00e9e, il fallait faire appel \u00e0 un d\u00e9veloppeur Web pour coder le site en dur. D\u00e9sormais, le m\u00eame extrait de code (code conteneur GTM), qui peut contenir diverses balises de marketing et d’analyse, est plac\u00e9 sur toutes les pages du site Web. Il suffit de quelques clics pour modifier, supprimer ou ajouter de nouvelles balises, et tout cela se fait via une interface GTM conviviale.<\/p>\n
#2 GTM permet aux entreprises d’avancer plus rapidement<\/strong><\/h3>\nLa d\u00e9pendance excessive \u00e0 l’\u00e9gard des d\u00e9veloppeurs web est un probl\u00e8me pour de nombreuses entreprises aux ressources limit\u00e9es. Elle bloque la croissance et l’exp\u00e9rimentation qui sont vitales dans le monde num\u00e9rique au rythme effr\u00e9n\u00e9 dans lequel nous vivons.<\/p>\n
Un sp\u00e9cialiste du marketing ne peut pas se permettre d’attendre pendant des semaines que l’\u00e9quipe informatique lib\u00e8re du temps pour d\u00e9ployer une s\u00e9rie de balises. Google tag manager est une solution \u00e9conomique et fiable qui aide les entreprises \u00e0 s’adapter \u00e0 l’\u00e9volution des conditions de marketing et \u00e0 passer d’une exp\u00e9rience \u00e0 une autre beaucoup plus rapidement et sans frais suppl\u00e9mentaires.<\/p>\n
#3 GTM simplifie le suivi avanc\u00e9<\/strong><\/h3>\nGoogle tag manager permet aux utilisateurs d’effectuer en quelques minutes la m\u00eame t\u00e2che qui leur prenait auparavant des jours, voire des semaines. Il est livr\u00e9 avec un ensemble de balises et de fonctions int\u00e9gr\u00e9es qui permettent aux utilisateurs de mettre en \u0153uvre un suivi avanc\u00e9 en un court laps de temps.<\/p>\n
Par exemple, au lieu de devoir ajouter un code de suivi d’\u00e9v\u00e9nement \u00e0 chaque bouton \u00ab\u00a0Submit\u00a0\u00bb du site, un utilisateur peut se tourner vers GTM pour cr\u00e9er une balise avec un certain ensemble de r\u00e8gles pour suivre les clics sur tous les boutons du site.<\/p>\n
<\/p>\n
#4 GTM peut am\u00e9liorer la vitesse du site<\/strong><\/h3>\nLes balises du gestionnaire de balises de Google sont d\u00e9ploy\u00e9es de mani\u00e8re asynchrone, ce qui signifie qu’une balise \u00e0 chargement lent n’emp\u00eachera pas d’autres balises d’\u00eatre lanc\u00e9es.<\/p>\n
#5 GTM centralise la gestion des balises<\/strong><\/h3>\nEn vous donnant un seul endroit pour g\u00e9rer toutes les balises marketing et analytiques utilis\u00e9es sur votre site, GTM am\u00e9liore consid\u00e9rablement l’efficacit\u00e9 de la gestion des balises et simplifie le processus d’ajout, de modification et de suppression des balises en \u00e9liminant les r\u00e9p\u00e9titions et en r\u00e9duisant les risques d’erreurs.<\/p>\n
Comment configurer GTM ?<\/strong><\/h3>\nSi vous utilisez Google Analytics (GA), la mise en route de Google Tag Manager ne sera pas tr\u00e8s difficile. Voici un guide de base, \u00e9tape par \u00e9tape, pour le configurer sur votre site Web.<\/p>\n
\u00c9tape 1 : cr\u00e9er un compte Google Tag Manager<\/p>\n
\u00c9tape 2 : ajoutez le code du conteneur \u00e0 chaque page de votre site.<\/p>\n
\u00c9tape 3 : Cr\u00e9ez votre premi\u00e8re balise (g\u00e9n\u00e9ralement, il s’agit de l’extrait de code GA).<\/p>\n
\u00c9tape 4 : Activez le mode de pr\u00e9visualisation pour voir si la balise fonctionne.<\/p>\n
\u00c9tape 5 : Allez dans le rapport GA en temps r\u00e9el pour vous assurer que les visites sont enregistr\u00e9es.<\/p>\n
\u00c9tape 6 : Publiez le conteneur<\/p>","protected":false},"excerpt":{"rendered":"
Google tag manager (GTM) est une plateforme gratuite de gestion de balises qui permet aux responsables marketing de d\u00e9ployer et…<\/p>","protected":false},"author":1,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voyage"],"yoast_head":"\n
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Google tag manager permet aux utilisateurs d’effectuer en quelques minutes la m\u00eame t\u00e2che qui leur prenait auparavant des jours, voire des semaines. Il est livr\u00e9 avec un ensemble de balises et de fonctions int\u00e9gr\u00e9es qui permettent aux utilisateurs de mettre en \u0153uvre un suivi avanc\u00e9 en un court laps de temps.<\/p>\n
Par exemple, au lieu de devoir ajouter un code de suivi d’\u00e9v\u00e9nement \u00e0 chaque bouton \u00ab\u00a0Submit\u00a0\u00bb du site, un utilisateur peut se tourner vers GTM pour cr\u00e9er une balise avec un certain ensemble de r\u00e8gles pour suivre les clics sur tous les boutons du site.<\/p>\n
<\/p>\n
#4 GTM peut am\u00e9liorer la vitesse du site<\/strong><\/h3>\nLes balises du gestionnaire de balises de Google sont d\u00e9ploy\u00e9es de mani\u00e8re asynchrone, ce qui signifie qu’une balise \u00e0 chargement lent n’emp\u00eachera pas d’autres balises d’\u00eatre lanc\u00e9es.<\/p>\n
#5 GTM centralise la gestion des balises<\/strong><\/h3>\nEn vous donnant un seul endroit pour g\u00e9rer toutes les balises marketing et analytiques utilis\u00e9es sur votre site, GTM am\u00e9liore consid\u00e9rablement l’efficacit\u00e9 de la gestion des balises et simplifie le processus d’ajout, de modification et de suppression des balises en \u00e9liminant les r\u00e9p\u00e9titions et en r\u00e9duisant les risques d’erreurs.<\/p>\n
Comment configurer GTM ?<\/strong><\/h3>\nSi vous utilisez Google Analytics (GA), la mise en route de Google Tag Manager ne sera pas tr\u00e8s difficile. Voici un guide de base, \u00e9tape par \u00e9tape, pour le configurer sur votre site Web.<\/p>\n
\u00c9tape 1 : cr\u00e9er un compte Google Tag Manager<\/p>\n
\u00c9tape 2 : ajoutez le code du conteneur \u00e0 chaque page de votre site.<\/p>\n
\u00c9tape 3 : Cr\u00e9ez votre premi\u00e8re balise (g\u00e9n\u00e9ralement, il s’agit de l’extrait de code GA).<\/p>\n
\u00c9tape 4 : Activez le mode de pr\u00e9visualisation pour voir si la balise fonctionne.<\/p>\n
\u00c9tape 5 : Allez dans le rapport GA en temps r\u00e9el pour vous assurer que les visites sont enregistr\u00e9es.<\/p>\n
\u00c9tape 6 : Publiez le conteneur<\/p>","protected":false},"excerpt":{"rendered":"
Google tag manager (GTM) est une plateforme gratuite de gestion de balises qui permet aux responsables marketing de d\u00e9ployer et…<\/p>","protected":false},"author":1,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voyage"],"yoast_head":"\n
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En vous donnant un seul endroit pour g\u00e9rer toutes les balises marketing et analytiques utilis\u00e9es sur votre site, GTM am\u00e9liore consid\u00e9rablement l’efficacit\u00e9 de la gestion des balises et simplifie le processus d’ajout, de modification et de suppression des balises en \u00e9liminant les r\u00e9p\u00e9titions et en r\u00e9duisant les risques d’erreurs.<\/p>\n